Commercial Real Estate Agency Blogs – 5 Tips For Success

It’s no secret by now that one of the cornerstones of a great marketing strategy, you need to have great content, well-written and helpful to your site visitors. Perhaps the easiest way to achieve this is through creating and actively maintaining a blog. You’re probably thinking, wait, I’m a commercial real estate agent, where do I even start with having a blog? Here are some tips to get you started on your way to becoming a CRE wordsmith.

1. Don’t cover too much at once

As an author, your space on the blogosphere is pretty much unlimited. However, this does not mean that you should try to cram all you know about one topic into one single blog post. If you think that the topic can be broken down into smaller sub units, you should also make blog posts covering only those sub units. It will be easier for your readers to process, it will be easier for you to write, and it will give you more content and more traffic.

2. One topic = one blog post

Related to our previous point, your blog posts should revolve around one single topic. The reason is simple – both you and your readers will be able to stay more focused. If you’re already brewing with ideas, write them down and expand them in future blog posts.

3. Answer the right questions

Writing helpful content is one of the best ways to get your visitors engaged and keep them returning to your site. However, you need to make sure that you’re answering those questions which they need help with. Put yourself in the prospects’ shoes and see what kind of concerns and problems they might have.

4. Cover common problems

In your average working day, you come across dozens of clients and they all have similar questions and doubts. Why not use this knowledge to your advantage? Your blog can be a platform where you address frequently asked questions, problems and concerns your clients might have.

5. Look at the bigger picture

You might think that having your own blog implies that you should use it to write about yourself, your agency and your work experience. However, your potential clients will not be looking for information specific to your agency. Instead, they will be looking for more general information pertaining to the commercial real estate industry. This is why your blog posts should rarely touch upon your own agency, unless it’s something really worth noting – such as an important deal you closed, company anniversary, charity event you hosted or similar.

Negotiating Tips for Commercial Real Estate Transactions

Life’s Experiences, Lessons learned, Classes taken, Books and Articles read, and then summarized for your viewing pleasure in the following article on Commercial Real Estate Negotiating tips

  1. Don’t let contract negotiations go back and forth more than twice – the more back and forth, the harder it is to get a deal done. Round 1 and both are focused on the sale. Round 2 and the focus changes to money. When you get past Round 2 parties can begin to nitpick, start to resent each other and lose focus. Issues can then become personal.
  2. Focus on completing the sale. Don’t get sidetracked by emotions, unimportant details, unforeseen challenges or difficult situations that arise.
  3. Endeavor to put all contract offers and subsequent pertinent details in writing. This avoids the misunderstandings, misrepresentations and omissions that typically accompany verbal communications and lead to a breakdown in the process.
  4. When you give a concession, ask for something in return. You might not always get it but the fact that you’ve given in on an issue ought to give you the standing to ask for and often times receive something in return. Just by asking and not receiving you avoid the other side continuing to ask concessions of you and your Client.
  5. It’s best to not take the first offer too quickly or too easily. Wait at least a few hours. When talking about it with the other Agent don’t talk about the ease of getting the property under contract. The other side will immediately think they made a bad deal and from that point forward the closing process can become more difficult than it should be.
  6. If you get to an impasse, change the focus and resolve less complicated issues. Then go back to the difficult ones. The process will go smoother and once you have worked through the easy ones, momentum will help get things finished.
  7. If you aren’t sure how to reply to a request or if you know the answer but want to soften the blow, use the “limited authority” approach. “I’m not sure, let me check with my Partner”, or “Let me take a look at such and such data” so that you can better provide a more meaningful reply.
  8. In order to support your position, rely on precedent. Suggest that this is the way that issues like these are typically addressed or that you’ve done such and such before with great success.
  9. Ask the other side for something that isn’t critical to making the deal so that perhaps you can trade this item away for something more important to you.
  10. Negotiations are a process. It doesn’t matter how quickly you want things to move, the process will move based upon the comfort level of your Client. Maintain focus, but keep in mind that the process will most likely not move as fast as you want it to.
  11. Stay away from high pressure tactics including ultimatums, demands or anything that sounds final and/or threatening. Most of the time it doesn’t help and it can lead directly to emotional responses that then creates animosity.
  12. Work towards a win / win. In order to have a successful negotiation, both sides need to win on some points. Give and take. Strive to achieve most of your goals understanding that the other party is trying to do the same.
  13. Present all of the facts to your Client. It’s your fiduciary duty as a Realtor to apprise the Client of all related facts to the negotiations – good and bad. Don’t push for the higher dollar offer if other terms of the offer put the Client at undue risk.
  14. Remember who you are negotiating with. Sooner or later you’ll be back at the table again with the same Agent. Don’t burn any bridges by transacting in a less than professional manner.

Commercial Property Management Tips for Professional Property Agencies

When it comes to managing a commercial property today, controls and efficiencies will help you provide a professional service to your clients. Most particularly, all of your systems should be well documented and relevant to each property type.

This then suggests that particular checklists will apply to office property, retail property, and industrial property. The checklists will also be different when it comes to leasing verses property management.

Here are some tips to help you establish a solid control process as part of your agency property management services.

  1. Lease documentation should always be checked when it comes to taking over a new property management. In many cases you will find that some of the documentation is lacking in some respect or critical dates have not been actioned. If someone gives you a tenancy schedule as part of the property handover, make sure that the schedule is completely checked against existing lease documentation. You should also understand that lease documents are not the only documents relating to occupancy. You can and usually will find special documents relating to licensed occupancy, and that would normally include car parking, signage, storage, and a special use areas. These documents can be separate to the lease documentation.
  2. Check the arrears in the property as part of the handover process. Any existing arrears will need to be quantified for any action that may be required. Ask for copies of any documentation and letters that relate to the pursuit of arrears. If any special agreements have been entered into with existing arrears, you will need copy of the documentation.
  3. Get to know the tenants and the property as early as possible. When it comes to changing property managers, the tenants can be quite sensitive to new arrangements and new people. Introduce yourself personally to the tenants on a daily one of the property Handover.
  4. Understand what the landlord requires of reporting and approvals. Every landlord will be unique and different when it comes to the communication and reporting process. Some landlords will have special requirements of cash flow and the reports to substantiate the cash flow. In complex properties with multiple tenants, this can become quite a challenge. Make sure that your chosen property manager has the experience to satisfy the demands of the landlord.
  5. Talk to the maintenance people involved with the property as early as possible. They will tell you a lot about the property today and the potential maintenance failures in the future. This information will help you planned for cash flow and expenditure over the coming years. Ask the maintenance people about the specific factors of plant and equipment that are critical to the performance of the property. Any older plant and equipment should be closely monitored for potential failure.
  6. Outgoings management forms part of the property management control base. The outgoings for the property should be managed to the building budget and the requirements of each and every lease document. Many leases will have different factors of control and reporting when it comes to outgoings recovery. For this very reason, all lease documents should be carefully scrutinised as part of the property take up procedure.
  7. Property history will always be relevant. Get copies of previous reports, financial activity, and lease documentation where possible. This information will help you when it comes to establishing the status of the existing tenancy mix and how the property can move forward as an investment.
  8. Budgets for income and expenditure may be current or this year. Those budgets should be passed across to the new property owners and property managers. In this way you will know how the existing outgoings recoveries have been established and on what basis.
  9. Vacancy reports and strategies will vary throughout the year. Importantly any vacant areas are successfully marketed to reduce the vacancy downtime. Any pending and upcoming vacant tenancy should be aggressively marketed to find the necessary new tenants.
  10. Rent review profiles and option strategies will be reviewed as part of the lease documentation scrutiny. Look for all of the critical dates as they relate to the rent reviews and option timings. Critical dates should be entered into some form of diary system so you can activate the event early or on time.

Professional commercial property management services are only achieved through systemised actions and well qualified people. Take the steps to establish your own systems as early as possible in the property management process. These items above can be modified and expanded based on the property type and the property location.

Tips for Securing Commercial Lawn Mowers for Commercial Landscaping Properties

A lawn care or landscaping company with the knowledge and experience needed to handle the care for large commercial properties needs the right tools at their disposal in order to handle these commercial landscaping properties. That means only the best commercial lawn mowers designed specifically for large-scale properties. You want your handiwork to speak for itself whenever you drive off from a freshly-manicured commercial property, so here’s how to not just secure new commercial property owners as clients but how to keep them by providing the best service you can.

Don’t Be Afraid to Scout While On the Job

The life of a professional landscaper entails a lot of driving from job to job, and this represents an excellent opportunity to scout out new possible properties to approach to see if their owners are looking for landscaping services. Commercial properties with large, neglected lots are always ripe for the plucking, especially as sometimes the companies that occupy properties, such as law offices and similar professional services, are responsible for their own landscaping and do not have a property management company to rely on. Once you’ve gotten a good list of what might very well end up being new clients, you’ll have to track down who it is you’ll have to talk to in particular about landscaping services. Whether it is a grounds manager or a business owner, you will need to do some Googling – or better yet just knock on doors and strike up conversations with receptionists or other staff at the front desk.

Be Yourself with Prospective New Clients

It’s important to be genuine when you’re looking to forge new connections with potential clients. Business owners are inclined to be friendly with a fellow business owner, especially when they present themselves honestly and professionally. Being open and honest can help show prospective clients that it will be easy to work with you, even if it just means that you’re proficient at making small talk. However, when it comes time to get down to brass tacks, you’ll need to be straightforward and simple about what you can provide to a company, what types of commercial lawn mowers and other equipment you use on a regular basis, and how much all of these services will cost.

Don’t Lose Hope

Finally, don’t get discouraged if you keep asking around and all you’re getting is rejection after rejection. Not every business out there cares or even thinks about the landscaping on their property. Moreover, those who do reject your offer will sometimes give you feedback as to why you were passed over, providing you an opportunity to hone your sales pitch and strengthen your positions for future endeavors.

Of course, it doesn’t matter how well you can smooth-talk a client unless you have the equipment to back it up in your trailer. Make sure to use only the most safe and efficient commercial mowers that can stand up to the strain of large, robust commercial.

Top Six Tips for Hiring a Commercial Property Inspector

People hire commercial property inspectors for one of several reasons:

• They are about to purchase a building and want to know if they are making a sound investment.

• They own a building and want to protect their investment through prevention instead of repair work.

• They are about to sell and want to know the true worth of their property.

No matter the reason, having a competent property inspector is crucial for knowing how structurally sound a building is. The following tips are to help commercial investors, buyers and owners protect their financial investments.

Top Six Tips For Hiring a Commercial Property Inspector:

1. Make sure they are licensed.

2. Check reviews on social media sites like Yelp and Google Reviews. While business owners can control the information that appears on their personal websites, they can’t control what people say on social media sites. This is generally where you’ll get the real story about a business. Do keep in mind that everyone has bad days and most businesses will have a bad review. What you’re looking for is the general consensus.

3. Talk to references. While references tend to be people who have had a positive experience, they can help you determine work styles and ethics of a potential property inspector.

4. Ask what type of equipment they use. In this day and age every commercial property inspector should be using a thermal imaging system to do inspections. These help determine water leaks and air leaks. Don’t be afraid to ask for credentials to ensure your inspector has been trained on his/her equipment.

5. Before you set up an appointment ask whether or not they take credit cards. Many commercial and home inspectors are family run businesses and do not accept Visa or MasterCard. Be sure to ask first if you plan on paying by credit card.

6. Be clear about what exactly is covered in the inspection. Commercial inspections are more thorough than home inspections, however inspectors are not required to move or lift obstacles that have the potential to injure them, nor are they required to expose themselves to hazardous areas such as mold infestations.

If this is your first commercial building investment, having an inspector perform a Property Condition Assessment can save you thousands of dollars in potential repairs on a property. Know what you’re getting into before you make any deals or purchase any property. For those who currently own property, maintenance repairs and preventative fixes are always cheaper than repairing major structural damage.